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Your Challenge - Software Business Insights

Working with smaller software businesses is an exciting challenge for us - we've been doing it long enough and we have learned so much about what makes you 'tick' in the process.

Having worked with software businesses now for a number of years, we have been able to build up some very valuable and clear insights into how our customers think, what their concerns are and how they make decisions in order to solve the challenges they face. 

We have produced three customer roles as personas. Some of you will relate to these personas almost immediately, maybe some people will relate to more than one, dependent on your own role and the size of your business. We understand your pains and know how to help. 

Read about Narinda - Sales Director

Read about Marie - Marketing Manager

Read about Tom - Technical Guru



"As consultants ourselves, we're very aware of the impact that good strategic advice can have on a business. Terry's expert guidance has been a critical factor in the successful transformation of our sales and marketing area."
Julian Stulher, Director
Triton Consulting, Norwich