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From Transactional Selling to Selling Solutions

Terry Forsey

There is no one 'style' of selling. Some styles evolve and others remain stuck in the past with consequences for the company concerned. However all these various styles can be put into groups that can be loosely characterised as either Transactional Selling or Selling Solutions.Whether you are selling commodities in a transactional environment or selling complex services or products in a solutions based sales environment, it is essential that you use the appropriate and most effective selling techniques for what you are selling and to whom you are selling.

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