Welcome to our Marketing and Lead Generation resources section that covers topics such as marketing automation, lead generation for the smaller software business, modern marketing approaches and techniques to generate relevant leads. Here you will find a selection of free 5 Minute Guides and Whitepapers, plus Archive News and Interesting Reading.
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Software Marketing and Lead Generation
THE BASICS: Series Registration
The BASICS is a series of self-help guides for smaller software businesses. They will help you with the complex challenge of building a...
DownloadWatchTop 10 Tips: How to Nurture Your Buyer's Journey
You’ve created content, promoted it on social media, optimised it for search and earned some leads, but now what? How do you hold on to...
DownloadWatchTop 10 Tips Successful Digital Marketing for Smaller Software and Technology Businesses
You've created your amazing new service or product, and now you're ready to market it. You need a digital marketing plan - but...
DownloadWatchTop 10 Ways to Attract New B2B Website Visitors
You have a great looking business website with lots of relevant content and calls-to-action. You are confident that once your target...
DownloadWatch5 Minute Guide to The Top Five Types of Content to Generate More Leads
This Five Minute Guide: Identifies the top five content types smaller software businesses should be using to successfully...
DownloadWatch5 Minute Guide to Video Marketing Success
Video is set to be the biggest new way to communicate. By 2017 it will account for 69% of all consumer internet traffic according to Cisco...
DownloadWatch5 Minute Guide: 7 Tips to Creating an Effective Marketing Database
This 5 Minute Guide offers 7 tips to help you create an effective marketing database. From 'making data a priority' to 'choosing the right...
DownloadWatch5 Minute Guide to Lead Generation: Getting it Right
A successful online strategy is built upon our proven four stage sales and marketing process. Our 5 Minute Guide to Lead Generation:...
DownloadWatch5 Minute Guide to Modern Marketing in 2019
In this 5 Minute Guide, we give you a simple yet essential ‘help’ guide that smaller software businesses can refer to time and time...
DownloadWatch5 Minute Guide to Guaranteed Lead Generation for Smaller Software Businesses
At Terry Forsey Consulting we have extensive experience of working with smaller software businesses. We help them to generate...
DownloadWatch5 Minute Guide to Attracting More Prospects through Online Advertising
This guide will begin to help you: Understand how Google, LinkedIn and Twitter advertising can help you attract better leads to your...
DownloadWatchDoodle Video - Introducing Terry Forsey Consulting
Meet Terry Forsey Consulting. We will cut through all the myths and hype surrounding marketing, websites, social media and search engines....
DownloadWatchWin more sales with a well-planned sales and marketing process
This short video for software businesses explores the key to successful b2b marketing.
DownloadWatchInterview with Terry Forsey: Grow Your Software Business through Effective Sales and Marketing
Interview video with Terry Forsey: Grow Your Software Business through Effective Sales and Marketing.
DownloadWatchDrive Business Success with On-Going Flexible Marketing
Marketing for smaller software businesses is as important as food is for us. We can’t survive without it. It’s the regular, sustained...
DownloadWatchWhat is SmartMarketing?
Smaller software businesses like yours are often faced with a dilemma - you know you need to be marketing your products, but you're not...
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