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The Fall of Advertising & the Rise of PR

Al Ries & Laura Ries.

Written by Al Ries, who produced the excellent 22 Immutable Laws of Marketing, and his daughter Laura. 

It paints a pretty convincing argument that advertising is starting a slow death, while PR is becoming more and more important. 

This book reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart while sharing strategies on establishing credibility and implementing a slow PR build.