"We implemented Act-On in our business about 18 months ago. Before this we had a range of marketing tools and a CRM system which were not integrated. We now have greater visibility of leads and where they come from; we have integrated Act-on into our CRM system and also our web enabled forms. We now have better forensics and can identify our top performing campaigns, webinars or trade events in terms of response and hot leads can be automatically passed to sales. We can prove ROI to the board and accurate measurement helps enormously in budget planning and allocating future marketing spend".
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