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Winning Customers through Substance and Style

For this week's blog, I'm going to borrow an idea from BBC2's 'The Great British Bake Off'.  

To make a showstopper cake, you need to firstly have the correct ingredients and secondly it needs to look amazing - substance with style was the key message. This is relevant for us too.  

To win customers you need great content marketing.  But think quality, not quantity, and make sure you're providing compelling content for your clients on a regular basis.  

Think of content as the driving force behind search, social, outbound and web marketing.  It's also the fuel for lead nurturing - a vital component without which your clients' journey is going to come to an abrupt halt!  

It should be at the heart of everything we do online, and be accessible in the formats that people now regularly seek out - blogs, video, images, reviews, social discussions etc.

However, great content doesn't just happen by accident - it needs planning, and needs to take into account your clients' journey considering how and why the information you're providing can be utilised.  

Remember, companies that develop compelling content for all stages of the buying cycle are more effective at nurturing leads and acquiring customers.  

If you need help planning your strategy, or think you're sitting on an information 'goldmine' but are unsure how to get your message out there, please contact us for a free, no obligation consultation and advice on how to make your voice heard above the melee!

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