At each stage of the sales and marketing funnel, you need to consider how your customer-centric messages should differ.
Marketing messages need to clearly identify WHO you are talking to [your target customer], their critical business issues [pains] and the impacts of these pains across their organisation [impacts].
Writing customer content in this way will demonstrate customer knowledge and resonate strongly with your target audience.
MARKETING GOAL: To demonstrate that the capabilities of your software solution are 100% relevant by associating them with their pains.
Customer-centric marketing messages at different stages of the sales and marketing funnel -
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