Getting website visitors to engage with your company website can be a struggle.
You will have heard us talk about our Winning Methodology - our 4 stage sales and marketing process. Attract, Engage, Nurture and Close…
What many businesses struggle with in the first place is attracting prospects into the funnel and knowing how to capture their contact details?
With smaller software businesses in mind we have put together a very helpful set of tips that can help you increase sign ups on your website….
TIP 1: Make sign up quick & easy
Single-field sign up is the way forward. We all know what a turn-off it is when we click to sign up for a newsletter or offer and are consequently redirected to a lengthy form - the bounce rate is really high. All you need to start growing your database is an email address. The rest will follow.
TIP 2: Offer value
Encourage prospects to sign up to your emails and updates by offering value. Within your sign up box tell them they will receive a wealth of top tips, 5 minute guides, latest news and videos. Valuable content and education will draw prospects in.
TIP 3: Position the sign up carefully
Think about where your sign up form goes on your web or landing page. Make sure it is prominent and in a suitable position so that it doesn’t get lost on the page. The ideal position is at the top of your sidebar and at the bottom of your content – if they are engaged with your content they are more likely to fill out a single-field sign up form. Don’t be afraid to have the sign up form more than once on a page.
TIP 4: Add a sign up to the bottom of your blog
Each time you share your business blog through social media channels, don’t forget to promote a sign up form at the bottom of the blog. If people like your blog and want to know more about your software then make it easy for them to sign up.
TIP 5: Offer subscriber only benefits
Within your sign up box it’s always a good idea to offer subscriber only benefits. Offer special discounts, free trials, access to webinars and videos.
Building relationships with website visitors is vital for your business to grow and succeed. By offering a simple and clear registration process it will help increase conversions and prospect engagement.
To find out more about how we can help you with all your marketing needs, please contact us on 01536 771440 to arrange an informal, free no obligation consultation.
Visit our website to find out more about our services.
Visit our Resources Library for more expert sales and marketing guidance and advice.