To tweet or not to tweet... that is the question for the modern business owner (with apologies to Mr Shakespeare!)
Everybody’s doing it, from individuals to large multi-nationals, and if you haven’t tried it yet, I recommend giving it a go and seeing how it can work for your business.
Using Twitter is a great way of getting your message across and engaging with others – keeping your tweets within 140 characters, however, may be a bit of a challenge for the more verbose amongst us!
Personally, I like a bit of humour in my tweets, if appropriate, as I do in my blogs and in fact life in general.
I also like correct spelling and grammar so the tweets are more readable and credible.
Other than that, there are no fixed rules, but here are a few useful pointers from my experience, and gleaned from recent articles I’ve read*, which I’d like to share with you:
- Find the keywords that make up your industry or market, and tap into existing Twitter traffic rather than starting from scratch – ‘divert a river, don’t dig a well’;
- Research and identify your # hashtags – these tools make words more searchable and allow Twitter users to follow a conversation, so make sure you use good ones;
- But don’t use more than two hashtags per tweet – anymore and it will look like spam and be overwhelming for your readers;
- Publish your Twitter ID in your e-mail signature, on your website, on LinkedIn, in fact everywhere – spread the word that you’re on Twitter;
- Create and tweet original content – be informative, entertaining, write about industry news especially if you’re in a position to break the news. Stay on top of trends and comment on what’s happening;
- Try to keep your tweets to about 100 characters to leave room for links and hashtags. This will also allow space for someone to retweet;
- Create great headlines with keywords:
- People love lists, and headlines with numbers perform well;
- ‘How to’ titles give advice to your readers;
- Or ‘Target a Shark’, by referring to an important company or person in your industry you can then feed off their popularity;
- Include keywords, for example if you want to be known for sales motivation, you could use the title ‘5 Really Useful Sales Motivation Methods’.
- Avoid slang and abbreviations – say ‘I think’ rather than AFAIK because not everyone will understand that means ‘as far as I know’;
- Use symbols to save space – replace ‘and’ with an & ampersand;
- Finally, DON’T capitalise words – it looks like you’re shouting.
So, there are my top tweeting tips. If you haven’t used Twitter before I’m hoping that you feel inspired to give it a try. Follow me at https://twitter.com/TerryForsey and send me a tweet.