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Terry's Tips for Tweet Success

To tweet or not to tweet... that is the question for the modern business owner (with apologies to Mr Shakespeare!)  

Everybody’s doing it, from individuals to large multi-nationals, and if you haven’t tried it yet, I recommend giving it a go and seeing how it can work for your business.  

Using Twitter is a great way of getting your message across and engaging with others – keeping your tweets within 140 characters, however, may be a bit of a challenge for the more verbose amongst us!  

Personally, I like a bit of humour in my tweets, if appropriate, as I do in my blogs and in fact life in general.   

I also like correct spelling and grammar so the tweets are more readable and credible.  

Other than that, there are no fixed rules, but here are a few useful pointers from my experience, and gleaned from recent articles I’ve read*, which I’d like to share with you:  

  • Find the keywords that make up your industry or market, and tap into existing Twitter traffic rather than starting from scratch – ‘divert a river, don’t dig a well’;
  • Research and identify your # hashtags – these tools make words more searchable and allow Twitter users to follow a conversation, so make sure you use good ones;
  • But don’t use more than two hashtags per tweet – anymore and it will look like spam and be overwhelming for your readers;
  • Publish your Twitter ID in your e-mail signature, on your website, on LinkedIn, in fact everywhere – spread the word that you’re on Twitter;
  • Create and tweet original content – be informative, entertaining, write about industry news especially if you’re in a position to break the news.  Stay on top of trends and comment on what’s happening;
  • Try to keep your tweets to about 100 characters to leave room for links and hashtags.  This will also allow space for someone to retweet;
  • Create great headlines with keywords:
  1. People love lists, and headlines with numbers perform well;
  2. ‘How to’ titles give advice to your readers;
  3. Or ‘Target a Shark’, by referring to an important company or person in your industry you can then feed off their popularity;
  4. Include keywords, for example if you want to be known for sales motivation, you could use the title ‘5 Really Useful Sales Motivation Methods’.
  • Avoid slang and abbreviations – say ‘I think’ rather than AFAIK because not everyone will understand that means ‘as far as I know’;
  • Use symbols to save space – replace ‘and’ with an & ampersand;
  • Finally, DON’T capitalise words – it looks like you’re shouting.

So, there are my top tweeting tips.  If you haven’t used Twitter before I’m hoping that you feel inspired to give it a try. Follow me at and send me a tweet.  

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