Your business website is the most important sales and marketing tool you have. New prospects and existing customers will visit your site several times during the sales cycle. Based on what we know about the numbers of people carrying out website searches on a mobile device, it is highly probable that the first time a prospect visits your site, it will be on a mobile.
If your website isn’t mobile friendly you are very likely to lose out on opportunities.
There are a number of clear business reasons why your website needs to be mobile friendly with responsive design. But firstly, we need to define what this is.
When a website is responsive, the layout and/or content responds or adapts based on the size of screen it is displayed on.
A responsive website automatically changes to fit the device you’re reading it on.
The top reasons your website needs to be mobile friendly are:
- Google will penalise you if you don’t have a mobile friendly or responsive website. Why would they display your website in their listing if people couldn’t view your site on a mobile? A mobile friendly site will improve your organic search results.
- It’s what your prospects want to see and they expect you to deliver it. Provide what your customers need and when they need it. Customers want quick-to-load pages and clear navigation.
- Keep bounce rates down and keep prospects on your site for longer.
- A mobile friendly/responsive site increases the number of sales opportunities – don’t lose customers because all you have is a desktop site.
If your website is not mobile friendly or you would like to talk to us about how you can improve your website performance, please get in touch to arrange a call back or visit our mobile friendly website www.terryforsey.com.
We are here to help and have spent many years working with smaller software businesses like yours. See what our customers say...
Request a call back for more information on how we can help you stay ahead of your competition.