Wouldn't it be great if we could reach out to people who've visited our websites but left without engaging properly with us?
Well, now we can thanks to Google Remarketing.
You might be wondering how it works. Have you been viewing a newspaper's webpage, for example, and then seen an advert for a website that you visited previously? That's an example of Google Remarketing.
It's a very effective and relevant way of bringing people back to your website, and therefore driving sales.
Cleverly, you can even show these previous visitors adverts tailored to them based on which sections of your site they visited. These ads will appear on other websites as they browse, or as they search for terms related to your products on Google.
Briefly, here are some details:
- You can tag pages of your website that correspond to categories you want to promote, or you can even tag your whole website. For example, we would add a 'lead generation services' tag to all of our web pages where we promote our lead generation services;
- Create an AdWords campaign to show highly relevant messages - again, we have ads displaying links to download our '5 Minute Guide to Lead Generation: Getting It Right' to people who've visited these pages;
- Ads can be set up to combine targeting methods such as interest categories, demographics or keyword campaigns;
- These strongly-branded, highly relevant ads put your business at the forefront of your customer's mind when they're ready to buy.
We've seen a significant rise in the number of Google conversions we are getting, plus we can also see which ones are working and which ones are not as effective and adjust our strategy accordingly.
We have been delivering successful Google Advertising campaigns for clients for a number of years now. To find out how we can also assist you with a Google remarketing campaign tailored for smaller businesses, please contact us on 01536 771440 to arrange a free no obligation consultation and find out more about our Lead Generation Services.