Where do leads come from? Who owns them? Who manages them? Who actions these leads? Who makes them ‘sales-ready’? These are some of the questions I hear frequently.
I work with lots of smaller software businesses who need to generate more leads for their business and ultimately drive sales success. Poor leads that result in poor sales are not the fault of the sales team.
This is what tends to happen. Many small businesses associate the term ‘leads’ solely with the sales team. Many businesses fail to recognise the integration between the sales and marketing process. Scores of potential customers come to the attention of the marketing team long before they engage with the sales department. It is how we nurture these leads that is vital.
Our funnel will help you understand the process for generating qualified sales ready leads.
Please let me know what you think. If you wish to contact me to discuss more about lead generation and sales ready leads please contact me for a free no obligation consultation on 01536 771440 or visit my website.