Many businesses have identified that marketing automation should be part of their core marketing plans. However, statistics show that over half of all marketers identified it as an area they are not yet doing to their satisfaction. Perhaps you could also do with some help?
If you're unsure about what it means or what it can do for your business, take a look at our new five minute guide, 'Successful Lead Generation Using Marketing Automation'.
Marketing Automation is a technology which offers a repeatable marketing process, so you can promote relevant, engaging and meaningful messages to specific people using email, website and social media.
The aim is to transform new opportunities into qualified, sales-ready leads by delivering relevant and timely communications to the right person at the right time.
It speeds up the process by helping you engage with everyone who visits your website, rapidly filtering those who are ready for a sales call.
It also nurtures qualified leads until they are sales-ready - which can result in 50% more sales leads at 33% lower cost per lead. Remember that without effective nurturing, 79% of marketing leads never become opportunities.
The benefits of using Marketing Automation are therefore clear - improved marketing and sales alignment, better insight into what works and what doesn't, improved strategic planning, reduced operating costs and increased sales-ready leads.
Take a look at our Lead Generation Services to understand how marketing automation works.