Video marketing is the biggest new way to communicate, and by 2017 it's set to account for 69% of all consumer internet traffic, according to Cisco.
Armed with this information, I'm sure you're realising that you need to be including it in your marketing strategy in order to effectively compete. In fact, according to Nielson, 64% of marketers soon expect video to dominate their strategies.
Video is taking over because of its potential reach - and in this respect, it is peerless. YouTube receives more than one billion unique visitors every month, with one in three Britons viewing at least one online video a week, which means a weekly audience of more than 20 million people in the UK alone!
To be blunt, you can't afford not to be video marketing - but if you're still not convinced here's some more evidence re business videos:
- Video promotion is six times more effective than print and online (Atlas);
- Video content can increase the chances of front page Google ranking by 53 times (Cisco);
- 75% of executives questioned watch business-related videos every week, and of those, 65% visit the marketer's website after viewing (Forbes);
- 50% of those who viewed a marketing video made a purchase from that company (Forbes).
- One minute of video is worth 1.8 million words. Forrester Research
We appreciate that smaller software businesses don't have the in-house resources or ability to produce content for videos. That's why we've introduced our video marketing services, using our expertise to drive more traffic to your website and help you to engage with your prospects.
Our video marketing service can produce a range of different video styles. We will help you decide which style to choose based on what your business does, what your key messages are and who you are targeting. Why not take a look at some examples of our own videos:
|IMPACT VIDEO - Presentation style video, ideally suited to give an overview of your company services and solutions. It will address the customer’s problems and then promote the solutions you can offer.|
|DOODLE VIDEO - Whiteboard animation style video, perfect for the ‘people person’, taking your customer on a journey using bespoke illustrations.|
|CHARACTER ANIMATION VIDEO - Our animated characterisation video will resonate with positive and enthusiastic personality types. This video style will excite and motivate the viewer.|
|3D VISUALISATION VIDEO - For the person that just wants life simple. Your solutions are laid out in front of your prospect and are clear to see and appreciate, emphasising the ease and value of your software implementation.