Sometimes, even with the best online strategy, you don't get the results you want.
Our new 'Five Minute Guide to Lead Generation: Getting It Right' is an invaluable guide, giving you advice on what to do if that happens.
As I've said previously, our proven four-stage sales and marketing process - Attract, Engage, Nurture, Close - is the foundation of a successful on-line strategy.
This new Five Minute Guide takes that advice one step further and tells you how to refine this process if you're not seeing as many new customers signing up as you'd hoped.
It encourages you to ask yourself some searching questions, and refine each of the four stages in this approach.
It also tells you to set clear, measurable goals at each of these stages so you can measure and monitor how you are doing and can take remedial action if things start to go off-target.