Buying is a process and in the B2B world, it is a process that takes time and requires a considered approach from the seller. As smaller businesses we should think very carefully about how people transition from being a non-buyer to a happy customer of our products and services.
Just recently we introduced you to our buying cycle. This is effectively the process that influences the way in which people behave when making a purchase.
Our new 5 Minute Guide will begin to help you:
- Understand each stage of the buying cycle from the prospects and the sellers perspective.
- Focus on the marketing and sales engagement activities that should be aligned with the buyer's position in the cycle.
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