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Make Better Selling Your Top Priority in 2016…

Selling Software

1. Have you addressed your customer’s business pains?

Set out very clearly from the start how your product/service can help a potential customer address a business pain or issue. Once a prospect knows how your software can help them, then they will want to know about the software, not before. Click here...

2. Are you talking their language?

When discussing and selling software, there is the tendency to get too technical too soon. Avoid talking like a techie. Instead, use similar industry terminology familiar to your customer. Try not to focus on the software features at this point, instead explain to your potential customer exactly how your software will make their life easier and how it will solve the business challenges that they face. Be knowledgeable about your customer’s industry sector and know about any current trends. This will boost your credentials. Click here...

3. Have you provided the proof that you can deliver successfully?

If you can provide lots of strong testimonials and some success stories from existing happy customers then use this as part of the proof in your sales process. Case studies are a great way to demonstrate to prospective clients your expertise in their market place. Prospects can see the clients you have successfully worked with and easily identify with the challenges they faced. Check out our testimonials...

4. Communicate with absolute clarity.

A prospecting offer should be short and concise. Address their pains, show them a solution, educate them about the business benefits, deliver clear messages, and focus on the solution not the features. Very importantly provide them with the next steps and a great reason to follow up. We can help you with this...

5. Focus on leads that are qualified and sales ready.

What you must do is focus on leads that are qualified and sales ready – i.e. they might have engaged with your business on social media, opened and clicked on certain marketing emails received, downloaded some interesting collateral that you have produced or filled in an enquiry form. Don’t waste precious resource focusing on every single lead. Take a look at our Winning Methodology...

Work with an experienced software sales and marketing expert. Get in touch for an informal chat about how we can help you improve your sales in 2016. CLICK TO GET IN TOUCH...

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