The more I read statistics about the benefits of marketing automation, the more I ask myself 'why on earth isn't everybody using this?' The figures really do speak for themselves - let me share some with you.
Studies have shown that businesses that use marketing automation to nurture prospects experience a massive 451% increase in qualified leads. Nurtured leads then go on to make nearly 50% larger purchases than non-nurtured leads.
Marketing automation also produces better lead conversion rates, greater average deal sizes, faster sales cycle times and a decrease in cost-per-lead.
In fact, three quarters of successful marketers cite marketing automation as being most responsible for improving revenue contribution. If you're concerned about the costs, don't be - 80% of companies that implemented a marketing automation solution realised return on investment in less than one year. In nearly half of cases they achieved it in less than six months.
Turning to lead management, three quarters of top performing companies use automated lead nurturing. Companies actively using lead nurturing and lead scoring generate 50% more sales-ready leads at 33% lower cost per lead.
Marketing Automation is well established part of our sales and marketing process, and as result we have seen a big increase in qualified sales-ready leads which has led to an impressive level of business growth for Terry Forsey Consulting. Our Lead Generation Managed Service has delivered just as impressive results for our own clients too with marketing automation becoming an integral part of our 4-stage sales and marketing process. Learn more...
Statistics also reveal that a very high proportion of buyers conduct their own research online before engaging with a seller, and on average prospects receive 10 marketing touches from the time they enter the top of the funnel until they're a customer.
Despite nearly all (96%) marketers ranking segmentation as the third most valuable method for improving conversion rates, sadly 85% of marketers are not using automated segment discovery tools to identify their high-value customers.
Yet marketers who segment their lists and employ quality targeting can improve conversion by 355% and increase revenues by a whopping 781%!
So, what are you waiting for? Can you really afford to be without marketing automation and lead management and the huge benefits they can bring your business?
If you would like to know more about how we can help you turn prospects into qualified sales-ready leads then contact us on 01536 771440 to arrange a free no obligation consultation or visit our website to learn more about our comprehensive range of Lead Generation Services.