Are your business goals are heading in the right direction?
Have you been too busy to set any, have you considered how you're going to grow your business in the coming year? Stop and ask yourself, do you need some help to get the clarity you need?
If you do - and be honest, most of us could do with a little extra help and pointing in the right direction - why not consider a Non-Executive Director (NED)? Our new Five Minute Guide to Understanding the Role of a Non-Executive Director is a good place to start.
Research has shown that companies with one or more effective NEDs perform better financially than those without. This is because NEDs provide the board with objectivity, and an independent view of the company removed from the day-to-day running.
But also, particularly when involved with smaller or growing software companies, an NED can bring management skills to complement the existing team, provide coaching and mentoring to fellow directors, and have sector knowledge and contacts which are vital to the success of the business.
Selecting an NED with a strong sales and marketing background can often provide a balance to a more technically-focused board.
NEDs should be an independent sounding-board and bring an input to strategic thinking for the further development of the business.
Find out how we can help you transform your sales and marketing process in 2015 and watch our latest video below...