This week I'd like to share an article written by Homeflow, one of our clients, about the Do's and Don'ts of Search Engine Optimisation.
I feel that all software businesses can learn something about how to develop a quality website from their advice.
Homeflow say that the first rule when doing SEO is DON'T DO IT! Yes, you read that correctly - step away from the SEO. You just don't need it.
It's not just Homeflow saying this, Google are also saying 'don't dance for us, just get on with being the best you can be in your business for your customers.'
Instead Google are recommending QUALITY. In fact, they consider that to be the defining characteristic that they are looking for in websites.
They want sites that are high quality, relevant, enjoyable experiences for their searchers, and this basic ethos is behind nearly all the major updates to their ranking algorithms over the last five years.
Homeflow's advice continues to say that companies should not be engaging the services of somebody claiming to be able to 'SEO your site' if they appear to offer a way to manipulate the system and beat Google.
Instead, here's a list of things they recommend that you must do:
- invest in a good quality site for your visitors;
- test and worry about your site speed;
- write original, interesting content that visitors will read and learn from;
- invest in making your site usable and encourage 'one more click' at all points.
Good, fast sites with great content and usability appeal to humans, and hence are preferred by the Quality algorithms.
So, to summarise, just build a great website with strong content and don't worry about SEO.