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Customer-Centred Marketing, A Winning Alternative

In this week’s Survival Video, I would like to focus on a customer-centred marketing approach as a winning alternative to brand marketing.

Brand marketing is what we see everywhere. It is built on a strong resonance and value associated with the brand. Unfortunately, most small businesses lack brand recognition so this approach will simply not work. 

Customer-centred marketing puts the customers at the centre of all marketing communications, demonstrating customer knowledge and resonates strongly with your target audience. 

This video explores the detail.

Please be safe,