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Customer-Centred Marketing, A Winning Alternative

In this week’s Survival Video, I would like to focus on a customer-centred marketing approach as a winning alternative to brand marketing.

Brand marketing is what we see everywhere. It is built on a strong resonance and value associated with the brand. Unfortunately, most small businesses lack brand recognition so this approach will simply not work. 

Customer-centred marketing puts the customers at the centre of all marketing communications, demonstrating customer knowledge and resonates strongly with your target audience. 

This video explores the detail.

Please be safe,

Terry

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