As this is my first blog in 2014, Happy New Year to you all! If you missed our 'Top 10 Reads in 2013' click here to take a look at what grabbed everyone's attention last year.
So, how many New Year’s Resolutions have you made? I would hope that one of your resolutions is to generate more sales for your business by attracting lots of new leads, am I right?
The serious business of ‘attraction’ is the first stage in the all-important lead-generation process. In a number of our blogs from last year we often referred to our sales and marketing process funnel (see below) that supports our Lead Generation Managed Service. You will see that ‘Attract’ is the first stage of this process, and by this we mean how businesses go about attracting more traffic and converting them to leads.
How to ‘Attract’?
It is now widely accepted that inbound marketing is the most effective marketing method for doing business online, so make sure you're doing it right and getting the most out of it. Don’t limit your marketing to outbound marketing methods; the days of waiting for leads to come to you are long gone.
You need to arouse curiosity and grab people’s attention using the web and social media such as Twitter, LinkedIn, Google AdWords, pay-per-click adverts, blogs etc. Your initial focus must be on drawing people into your content and getting them to your website, once they are on one of your web pages you know that your attraction methods are effective.
Stand out from the crowd and make your voice heard. The key to success is to be interesting, be different and make your content unique so that it will grab the attention of your target audience. If you would like some advice on how to do this, and to know more about how to accelerate your lead generation by attracting more prospects, please contact us for a FREE no-obligation consultation or visit our website for further information.
Next week we will be focusing on the next stage – ‘Engaging with your target audience’...