This week's blog is about the power of e-mail and social media, and the statistics that reveal you underestimate it at your peril.
It has been found that companies with active blogs receive an amazing 97% more leads than their competitors. In addition, B2B companies maintaining blogs generate on average 67% more leads per month than non-blogging firms.
Companies that invest a minimum of six hours a week on social media marketing see 78% increased website traffic, 64% increase in lead generation and 60% increased search rankings.
70% of leading companies identify improving brand image through social media as their most important strategic initiative.
With regards to email marketing, it has been named as the number one most effective tactic for B2B lead nurturing by top-performing marketers.
In fact, 85% cite email as the most effective lead-generation tactic.
Triggered email messages that are driven by marketing automation software have been found to achieve a 152% higher click-through rate than 'business as usual' marketing messages.
Segmentation, personalisation, recommendations and the inclusion of custom database fields in email copy drive a whopping 360% higher conversion than a generic email message with a personalised greeting. This is all achievable with marketing automation.
Interestingly, it has also been found that nearly three quarters of sales people using social media outperformed those who don't use it.
So, with statistics like this, it's clear to see how important e-mails, blogs and social media can be to your business.
If you need help and advice on how to improve your email and social media strategies or if you would like to know more about how we can help you generate qualified sales ready leads then contact us on 01536 771440 to arrange a free no obligation consultation or visit our website.