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Posted on 12 May 2020
You’ve got your prospect hooked. You have fully understood their needs and demonstrated how your software can solve their CRITICAL BUSINESS ISSUE. Now you’ve been asked for a sales proposal. What is your prospective customer expecting? And how can you use this proposal to differentiate yourself? This...
Posted on 5 May 2020
In this week’s Survival Video I’m thinking about your Software Demo. Nearly everybody selling software today wants to give prospective clients a product demonstration. This can be a massive issue because most businesses only use a little as 20% of a software solution. You could be wasting 80% of your software...
Posted on 28 April 2020
In this week’s Survival Video, I would like to focus on a customer-centred marketing approach as a winning alternative to brand marketing. Brand marketing is what we see everywhere. It is built on a strong resonance and value associated with the brand. Unfortunately, most small businesses lack brand recognition so this...
Posted on 21 April 2020
This week our most asked question is “What should our Marketing Tactics be while we’re all locked down?” I have worked through a few recessions now and what I’ve learnt is that sensible marketing investment and engaging tactics positions you to be VERY SUCCESSFUL once some form of normality returns....
Posted on 9 April 2020
I’ve been asked about the sales and marketing challenge of working from home. It’s amazing how quickly we’ve become accustomed to Zoom, GoToMeeting, Join.Me etc but you’re telling me most of these meetings are internal and are asking about external customer centric meetings. How can you be most effective...
Posted on 30 March 2020
This week I’ve had a lot of calls from smaller software and technology companies asking how they should focus their marketing in the current crisis?  If you need help email me or click here for a new set of self survival guides. Please stay safe,  Terry
Posted on 10 March 2020
A problem shared is a problem halved, so the saying goes... well at Terry Forsey Consulting we can do better than that - a sales and marketing problem shared with us can be solved using our SmartMarketing services. Talking through your challenges with us, an expert team who understand your business needs, is the first step...
Posted on 24 January 2020
Rooted firmly at the heart of Terry Forsey Consulting (TFC) is the desire to always offer the best SmartMarketing solutions to its clients using the most reliable, appropriate and cost effective tools.   This is why the company took the decision to migrate all of its agency clients to SharpSpring's marketing automation...
Posted on 24 September 2019
The last decade has seen the world of business software become increasingly dominated by a concept that seems to have almost singlehandedly driven the direction of the industry, and that is Software-as-a-Service (or SaaS). The proliferation of SaaS within B2B software has impacted the product development direction and the...
Posted on 12 September 2019
We're excited to say that Terry Forsey Consulting will be taking part in Leicester Business Festival 2019 and Terry himself will be hosting a must-attend event, Invigorate Your Sales & Marketing Strategy: Think Like a Buyer & Harness Automation Technology to Increase Sales Success. The process of selling has...

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