Providing a starting point for every software & technology business looking to develop an effective sales and marketing methodology.
B2B software sales and marketing has always been a specialist discipline and it’s one that the expert team here at Terry Forsey Consulting have dedicated themselves to mastering for over 15 years.
During this time we’ve built an unrivalled understanding of the market, buyer behaviours and effective marketing channels. Drawing on this knowledge we deliver strategies for success built around messages that resonate, content that delivers value and campaigns that achieve solid ROI.
However, no matter how advanced and wide-reaching some of the campaigns we deploy for clients may be, everything we do is built on the solid foundations of getting the basics right.
It’s this, along with the desire to share the benefit of our experience in the software and technology marketing sector, that has provided the inspiration for our latest series of exclusive guides: The BASICS.
Snappy title hey! But that’s kind of the point. These guides are designed to do exactly what they say on the tin.
The BASICS will take the reader from a standing start through to the point where they can implement a basic yet effective marketing strategy capable of generating leads for any B2B software or technology business.
During the series of 8 guides you’ll discover how to:
- Develop an effective Marketing Strategy
- Harness the power of Google and LinkedIn
- Produce winning emails and website landing pages
- Improve your sales engagement to win new customers
All this and loads more helps to make The BASICS a series not to be missed. Get yourself registered below and start learning how to develop your own effective sales and marketing methodology today!