Buying is a process and in the B2B world, it is a process that takes time and requires a carefully considered approach from the seller. As smaller businesses we should think very carefully about how people transition from being a non-buyer to a happy customer of our products and services.
This guide will begin to help you:
- Understand each stage of the buying cycle from the prospects and sellers perspective
- Focus on the marketing and sales engagement activities that should be aligned with the buyer's position in the cycle