Working with smaller software businesses is an exciting challenge for us - we've been doing it long enough and we have learned so much about what makes you 'tick' in the process.
Having worked with software businesses now for a number of years, we have been able to build up some very valuable and clear insights into how our customers think, what their concerns are and how they make decisions in order to solve the challenges they face.
We have produced three customer roles as personas. Some of you will relate to these personas almost immediately, maybe some people will relate to more than one, dependent on your own role and the size of your business. We understand your pains and know how to help.