Marketing

Successfully Exhibiting Yourself
Terry Forsey

Exhibitions have become more popular recently with a shift in attitude from those a few years ago. In the last couple of years there has been a resurgence of exhibiting and especially on a localised basis and these make perfect sense for many smaller businesses.

When organising an exhibition, you need to look at numerous aspects to ensure that it all runs smoothly. The information that the target audience may want to know should be presented clearly. At the same time, certain practices have to be avoided. Here you will find the important things to remember when planning your exhibition and ensure it is a huge success.

This white paper focuses on the four curcial steps for success

Planning the Exhibition
Setting Realistic Objectives
Building an Effective Attraction System
Making the follow up successful

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Testimonials

"Terry brings a very practical approach to business development and marketing for the IT Software Industry. His knowledge of the Software Industry is second to none and I always leave our meetings inspired to drive forward."

Steve Mumby, DirectorInnovation Software, Grimsby

"Terry offers in-depth sales and marketing expertise, particularly in the IT sector, delivered in a personal and professional manner. His experience and creativity helps clients to put challenging sales or marketing issues into sharp focus and to generate clear action plans to address them. A good man to have on the Team."

George Gubas, MDCAD Academy, Nottingham.

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Marketing

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