Marketing
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Using PR to Generate Great Sales Leads Paul Green |
Ask most promotional experts which marketing tool they would most recommend for generating sales leads and few will say public relations (PR). Yet ask them which they recommend as the most effective long-term tool for supporting long-term growth, and PR often leads the way. PR is a powerful marketing method with a buoyant professional industry in the UK. Many of today’s business heroes have utilised it extensively over the last three decades to create their empires. This white paper is a guide to potential strategies you can use, with insider tips suggesting specific PR activities proven to generate leads. Finally there is a case study of a technology company that turned a fun appearance on page three of a national tabloid into two significant sales leads.Click to Download  |
