Marketing

Essential tips for effective PR
Bob Mills

Many people think PR is the solution to their marketing problems. It is perceived to be relatively inexpensive and a simple way to reach thousands or even millions of people.

Not true, sadly.

First the bad news: 99% of Press Releases get thrown in the bin. Yes 99%. This is a waste of your money. It's also a waste of perfectly good trees.

However, the good news: the 1% of Press Releases that do lead to a story or interview have certain qualities in common.

Read on for a few tips.

Click to Download

Testimonials

"Terry has helped us greatly to focus on what we do and who our customers are. Terry's experience in the IT industry and his marketing skills are key elements in taking our own IT business where we want to go."

Robin Ball MDRobin Ball Associates, Spalding.

"Terry Forsey is, in short an 'enabler'. His wide ranging experience and pragmatic approach has helped us become much more customer centered, making our goals infinitely more realisable."

Julian Smith, MDPolestar Interactive, Nottingham.

First name *	Last name *
Company *	Telephone *

Marketing

Testimonials

Connect with...