Sales
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How Customers Buy Terry Forsey |
We all spend a lot of time searching for prospective customers who are looking for our products or services, but do we ever stop to think about the transition from being a non-buyer to being a happy customer?
Buying is as much a process as any other business activity. Prospective customers don’t suddenly become active buyers it’s a gradual process. Now here’s the most interesting thing. If you can engage an organisation early in that process you stand three times more chance of winning them as a customer. This paper is focused on the following simple fact. If you embrace this methodology and adopt the techniques then you can have a serious impact on your future success. Click to Download  |
