Sales
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Drive through the Recession with Interim Sales Management Brian Ashley |
Many small and medium sized businesses are already feeling the early effects of the recession – most are attempting to cut back on discretionary costs wherever possible, and some are looking to cut people costs by introducing part-time working or laying people off. Traditionally, two of the first areas cut back during downturns are Marketing and Training, but this recession is biting so hard that many companies are reviewing other areas of the business such as Customer Service, Delivery, Administration, Finance and Sales. The remainder of this paper looks at Sales and the considerations that should be made before deciding whether changes are required in this critical area of the business. Companies that are being hit by the recession should be trying to identify the emerging trends and making predictions on the short and medium term outlooks and look at how Sales are performing. This will help you to decide what you should be doing with Sales – whether some small tweaks would be appropriate, whether the focus should be oriented more towards Client Management rather than New Business (or vice-versa). Maybe you find yourselves asking whether Sales Management is capable of meeting the new challenges head-on or whether this is the right time for some changes.If you conclude that it’s time for change, then Interim Sales Management should be one of the options you consider. Click to Download  |
