News November 2009
With the end of what has been a very tough year approaching fast, we need to look forward to 2010 with a very positive and pro active outlook.
Yes, it has been tough, but there is evidence that things are beginning to improve and so we need to be prepared and ready with a plan of action.
Making a Business New Year's Resolution is a great way to start considering how to make business improvements and be successful next year.
To help you out with this, here are a few ideas that you might like to consider for your business
1. Build sales in 2010 - A lot of people spend too much time getting things such as a nice design and an expensive brochure sorted, instead of getting out there and closing a sale. You can always adapt designs but you need reference clients to build sales from - even if you initially offer them a reduced rate, a free product or service. Get out there and sell from day one.
2. If It's Not Working, Ditch It - Let's be honest. Not every marketing strategy, fundraising strategy, partnership, or product line will be a winner. If you tried something in 2009 and it wasn't working, you might want to admit that and move on. Focus your energy and resources towards those priorities that will deliver the greatest return on investment (both in terms of time and money).
3. Familiarise yourself with Google AdWords. The growing use of the Web is facilitated in large part by the use of Google as an access to resources and as a means to find answers to questions and issues. Google is the dominant search engine in the UK and AdWords is a powerful tool that can be used to target prospective customers. The benefits of the system are excellent in terms of marketing effectiveness and the ability to generate a good return on investment.
The January 2010 edition of Terry's newsletter will focus on "2010 Entrepreneurs New Year's Resolutions - TOP 10 Resolutions" and will give you some great ideas and suggestions on how to focus your business into becoming more profitable and successful.
