News July 2010
It is widely acknowledged that the autumn months of September, October and November are peak business months for UK companies; it is not surprising therefore that companies choose this time of year to launch new products.
As schools return in September, staff return from summer breaks invigorated and ready to throw themselves into a new project or challenge. This is great, but it is now that businesses should already by thinking about ways in which they can maximise their sales and marketing potential during this fast approaching peak season.
Do not leave the planning and organising to the last minute, with only eight weeks to go until September you have a lot to do to prepare your Sales and Marketing activity for the autumn.
Marketing campaigns need to be carefully planned. Make sure you know who you are targeting, how you are going to reach them and what resources you have to do that. While things are a little quieter during the summer make sure that all of your resources are up to date including website content, sales presentations, brochures and other marketing collateral. Remember, good sales initiatives need well thought out collateral.
Terry Forsey has 30 years experience of marketing software in the Business to Business world. At Terry Forsey Consulting we have worked with over 80 software companies since 2002 and close on 25 in the last three years. We have worked with our clients to assist them in analysing their marketing activities, helping them to evaluate the success of the campaigns. Working with Terry Forsey Consulting you will have access to that experience and can benefit from us what has worked for similar companies.
If you are a small to medium sized owner managed Software Company that needs guidance in producing and executing a successful Sales and Marketing strategy, please contact us for your free no obligation consultation.
