News January 2009
Technology companies wanting to improve business performance should bring in non-executive directors to strengthen their Boards.
This advice comes from Technology Sales and Marketing Coach, Terry Forsey who is advocating the introduction of ‘non-execs’ in his latest white paper that looks at the value of these individuals to the organisation.
“Research shows that business organisations with one or more non-executive directors typically perform better financially than those without,” explained Terry. “These people can contribute critical skills that may be missing from the existing Board. When choosing people to fill these positions, it is important to select professionals with relevant experience and whose opinions are respected - the right non-exec can be a valuable asset.”
In his paper, Terry sets out strategic benefits of using these Directors; these include their ability to provide an objective and independent viewpoint in addition to raising questions and challenging ideas.
“Non-exec Directors can be particularly useful to early stage businesses that are often operating in an environment that has lots of unknowns,” continued Terry. “Whilst they do not carry a magic wand, they do bring experience and this can be invaluable when it comes to trading in difficult times.”
One company that is successfully using a non-exec director is Halcyon Software of Peterborough, Managing Director, Lorraine Cousins said; “Since our non exec joined us,we have gone from being one of the ‘also rans’ to UK market leader in our field - we are the company that all our competitors now fear.”
Another technology business that concurs with this opinion is Alamein based in Beaconsfield.
“The figures speak for themselves!” said Director, Aston Clark. “Since our non-executive director joined our management team our sales have risen 50% and our wholesales and marketing functions are increasingly strategic, organised and professional. Our non-exec is a great asset and complements our 'techie' bias with no-nonsense commercial acumen.
The full white paper is available by clicking hereor more information call 01536 771440 or email, and fterry@terryforsey.com.
ENDS
