News February 2009
A new service designed to assist smaller technology companies harness the power of the media to enhance business growth, has just been launched by a leading technology sales and marketing consultancy.
The SmartRelease ‘pay-as-you-go’ (PAYG) News Release service gives organisations that don’t have their own communications personnel, the opportunity to take commercial advantage of gaining exposure in both online and traditional media channels.
“Technology and IT people can be hesitant when it comes to telling the world about their achievements,” said Terry Forsey, Sales and Marketing Coach, who is part of the new venture SmartMarketing Services. “This means that many great innovations go unnoticed and do not achieve their true sales potential – and that’s in a buoyant market. In these challenging times, there is even greater need for these smaller companies to make themselves heard if they are to survive. Producing an online news release is a great way to communicate your story to a wider audience and is an effective marketing tool for driving traffic back to your web site.”
Terry went on to explain that instead of contracting organisations into lengthy and often costly retainers – as favoured by other agencies – SmartRelease offers the flexibility of providing professionally produced news releases on an ad hoc basis or for longer term strategies, to embark on programmed media campaigns.
“Smaller technology companies can achieve outstanding value and returns from marketing investment by using online media,” he added. “But need to be written in a journalistic style – often a skill lacking in an IT-focussed team! That’s why it is important to take a professional approach to maximise distribution through attracting the attention of key journalists and reporters.”
To launch the new service, SmartMarketing has compiled a complimentary whitepaper entitled, ‘Communicating more effectively!’ The paper offers advice and guidance on how to use online media to develop and enhance the reputation of a business whilst encouraging visits to websites.
For more information on SmartRelease, the PAYG service from SmartMarketing Services call 01536 772971 or email, enquiries@smartmarketing.biz
ENDS
