10 Ways to ensure your E-newsletters get read.

Weekly Bulletin October 2011

Each week, our Inboxes fill up with numerous E-newsletters, E-Bulletins, and E-Promotions. How many of you will actually open them up, read them and then take some action based on these emails?

We are becoming more conditioned in how we handle these types of marketing communications and more often than not we think that the content that appears isn’t worth reading. When we do take that time to read them, they are usually not interesting, not helpful to you or your business and fail to grab your attention.

This bulletin will help small software businesses ‘get it right’. Your goal in producing and distributing your e-newsletter is to get your prospect to engage with you and your company. Get it wrong and you can wave goodbye to a potential prospect.

10 things customers WANT to read about;

1. Advice - a newsletter is interesting to a reader when the advice given is structured in a simple, easy to read manner, such as top tips, bullet points, top 10's etc.
2. New Industry Innovations – This enables your prospects and customers to keep an eye on the competition and understand how this can affect market behaviour.
3. Educational - educate your customer without lecturing them.
4. Events & exhibitions - always good to know about new events and exhibitions. You should highlight what new exhibitors will be there and announce any new product launches.
5. Topical Industry related news – prospects will be interested to read about industry related news. Everyone likes to keep up with the latest developments in their own industry.
6. Offers & Promotions - don't make this top of the newsletter, but make sure it's somewhere where it can be seen. Any offers/promotions should be relevant, timely and attractive to your reader.
7. Case Studies & Success Stories - providing proof and testimonials certainly helps to improve credibility and illustrate success.
8. Your New Products & Services - Keep your customers up to date with what's new from your company and how it would help their business. Avoid the hard sell.
9. Relevant stories/accounts with a personal angle (not too over familiar) - let your customer get to know you without been too over familiar in your writing style.
10. Resources with relevant & useful URL links - impress your reader with great resources that they will find useful with relevant links.

If you would like to discuss ways to improve the effectiveness of your e-mail marketing communications contact Terry Forsey on 01536 771440 for your Free No Obligation Consultation or visit my website.